Brand Assets

Category: identity Sources: production Trace logo assets and approved website build Confidence: high Last Updated: 2026-08-08

Core colours

Do not recolour the marks outside this set.

The website uses the compact TR monogram:

brand-wiki/assets/logo-assets/web/trace-tr-monogram.svg

Use it for:

The navigation renders the same minimal TR expression. Keep it small, bold and optically centred.

The broader asset library also contains the Guiding Progress mark and full Trace lockups.

Use these for collateral that needs the established full logo system:

Use SVG for web and scalable digital work. Use PNG only where SVG is unsupported.

Existing full lockups contain outlined wordmark vectors and do not rely on an installed font. Do not retype or redraw those lockups.

The website itself uses Plus Jakarta Sans for its interface and content. The website type system is documented in Visual Identity and Website.

Default website social asset:

Use the 1200 by 630 PNG for Open Graph and social sharing.

preserve the original aspect ratio
maintain clear space equal to at least one quarter of the mark width
keep the mark flat
do not add gradients, shadows, outlines, glow, bevels or textures
do not stretch, rotate, crop or animate the mark
do not combine the TR monogram and a full lockup in the same small composition
choose the mark appropriate to the available space instead of shrinking a full lockup below legibility

Minimum practical sizes: