Trace Brand Wiki
The internal source of truth for Trace Technical Compliance — everything the public site is built from. The articles below are canon: settled, current truth. Ideas, drafts, sources and history live in the other four homes.
How this works — the five homes
- Canon wiki/ — the articles below. Settled, present-tense truth only.
- Sources raw/ — interviews, transcripts, research. Immutable; never edited.
- Drafts drafts/ — content not yet live or approved.
- Backlog backlog.md — ideas and open decisions.
- Log wiki/log.md — what changed, and when.
Canon carries no history, no “we’re thinking about…”, no open questions. Those go to the backlog; history goes to the log.
Identity
Who Trace is: origin, positioning, values, visual identity and assets
Audience
Who Trace serves: ICP, pains, objections and buyer context
Offers
What Trace sells: the services, their architecture and playbooks
Voice
How Trace sounds: voice guide, signature and banned words
Proof
The evidence: testimonials, case studies and metrics
Market
The landscape: competitors, trends and content gaps
Strategy
The plan: content strategy, funnel and growth thesis
Frameworks
The methods: named frameworks and teaching models
Website
The site: design system, copy map and publishing guide
Operations
How it runs: infrastructure and operational facts